Frase vs Semrush AI Visibility
Both publish their pricing. Below is what each vendor states on its own site, read on 4 Aug 2026.
| Frase | Semrush AI Visibility | |
|---|---|---|
| Entry price | from $39/mo | from $165.17/mo |
| Top published plan | Scale at $239/mo | Advanced at $455.67/mo |
| Engines listed | ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini | |
| Engine count | 5 | Not published |
| Free access | Trial only | None published |
| Category | SEO suites | SEO suites |
What each one is
Frase
Content research and optimisation suite that added daily AI search visibility tracking and citation alerts to its existing plans.
Semrush AI Visibility
AI brand performance and daily prompt tracking bundled into the main Semrush subscription rather than sold separately.